The manifesto

Own more. Give them less.

A strong local economy needs more people who own businesses in their own towns. This page explains why, what studies show about local spending, and how we are testing it in Rugby, North Dakota.

Corporations and billionaires hold more and more economic power. Our spending, attention, data, and labor keep it that way. We can stop handing it over.

Economic power comes from ownership: businesses, buildings, land, savings, and skills people pay for. Ownership gives you more control over your income, time, and decisions. It also makes you responsible to customers, employees, and neighbors.

A local owner hires people, sets wages, buys from nearby suppliers, and decides where profit goes. Our towns need more people making those decisions, and fewer made in boardrooms far away.

We are anti-corporate and anti-billionaire. We are pro millionaire. A million dollars spread across many owners, employees, and towns does more good than billions held by a few.

In practice: buy from local businesses, spend less time on platforms that sell your attention, protect your data, pay people well, and reinvest close to home. When a business is stable, help someone else start one.

We are doing this in Rugby, North Dakota, a town of about 2,500. Twelve businesses work together: the lumberyard supplies construction, construction builds housing, and the town supports food, gathering space, accounting, travel, and coaching. We write about what works and what does not.

You can do the same in your own town, at your own scale. Get a free local plan for your business.

What local spending supports

Local wages, purchases from nearby suppliers, and owner income can give spending another use close to home. Studies in Wisconsin and Canada measured these contributions. They used different samples and definitions of local.

Independent retailers

Dane County, Wisconsin, 2022

$47.40 vs $13.60

Estimated local return per $100 of revenue from independent retailers compared with analyzed national chains, about 3.5 times as much.

Independent restaurants

Dane County, Wisconsin, 2022

$60.70 vs $30.40

Estimated local return per $100 of revenue from independent restaurants compared with analyzed chains, about twice as much.

Small independent retailers

Canada, 2023

66¢ vs 11¢

Estimated direct redistribution within the province per dollar spent, compared with multinational retailers with physical locations. This is a provincial measure, not a town-level one.

The Wisconsin study surveyed 15 independent retailers and eight independent restaurants, then compared them with chain annual reports. The Canadian survey included 588 small retailers. These estimates are specific to their studies. They do not measure Rugby, establish a fixed spending multiplier, or guarantee wealth from business ownership.

Read the Dane County report (PDF). Read the CFIB and Civic Economics report (PDF).

Read the Wisconsin study summary (the publisher restricts access in some regions).

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